Whitepapers By Tags :SOCIAL MEDIA

The Forrester Wave Social Media Management…

In Forresters 32 criteria evaluation of social media management solution providers, Forrester identified the 10 most significant ones Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce,…

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Your Complete CRM Handbook Everything you…

With a CRM application, there s no secret formula. It simply manages most of your critical customer information so that you can see it all in one place. Without leaving the app, you can view contact info,…

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ADVERTISING REPORT Adobe Digital Insights…

Most comprehensive and accurate report of its kind in industry. Based on analysis of aggregated and anonymous data: Report based on analysis of over 1.7 trillion visits to over 16,000 websites (Jan 2014…

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eBook Sojerns Guide to Boutique Hotel Marketing

Having a competitive marketing strategy isn t just for big hotel brands. Sojern s Guide to Boutique Hotel Marketing offers small teams the guidance necessary to make a big marketing impact, including…

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WHY SHOULD I READ THE DEFINITIVEGUIDE TO…

The impact of social media transcends almost every aspect of our daily lives work, politics, breaking news, and more. Social media marketing offers marketers a vast opportunity to engage with their buyers,…

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How Retail Brands Can Adaptto the New Shopping…

Distributed commerce is upending traditional buying patterns, as consumers no longer follow a linear path to purchase but meander between touchpoints. This report examines Factors creating the new shopping…

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How to defend your brand in an age of customer…

Airlines and airports are under intense pressure to step up their digital customer service and the expectations of today s travelers. What does next generation digital customer service look like What…

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Anchoring Customer Experience in the Social…

Leading edge companies are moving beyond treating customer experience as a customer service challenge and seeing it as a fundamental driver of competitive advantage at every customer touchpoint. A recent…

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MASTERING SOCIAL MEDIA AND WEB APP DATA…

This guide offers tips for corporate legal teams to harness the social and web based ecosystem, preserve the right data and build a reliable e discovery process that aligns with these new realities.

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Travel Social Media Basics Do Your Research…

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social…

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5 Ways To Empower Brand Advocates and why…

Advocates are one of the best, most cost effective ways to drive business,hands down.You may have a crowd of fans and followers, but are you supporting and engaging your Advocates Brand Advocates are…

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How to build and maintain a winning UGC…

The rules of business have changed. Instead of trusting what companies say about themselves, customers now rely on recommendations from their peers. Innovative companies are turning to User-Generated…

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EVERYTHING YOU NEED TO KNOW ABOUT PAID SOCIAL…

Organic is on the decline, but theres still hope for brands. Lets face it organic reach is dying. To compensate, leading brands like Castrol and Vodafone are turning to paid to get the right messages…

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THE INSIDERS GUIDE TO SOCIAL MOBILE ADVERTISING…

Advertisers spend $.17 on TV for every hour of U.S. adult consumption, and they pour $.83 into each hour spent with print. For mobile, its only $.07. Think of the potential!Lucky for you, our new whitepaper…

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THE ULTIMATE GUIDE TO FACEBOOK & INSTAGRAM…

Two of the worlds most-frequented social platforms, Facebook and Instagram, have proven to be the most profitable social networks for e-commerce companies. But with millions of businesses advertising…

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How the Convergence of Paid Earned and Owned…

Driven by the adoption of mobile devices and fresh social channels like Pinterest and Snapchat, this growth in social media usage is expected to continue worldwide. And, as social becomes increasingly…

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SOCIAL MEDIA MARKETERS ROI A LOVE HATE RELATIONSHIP

86 Of Marketers Identify Measuring Social Media Return On Investment Roi As A Top Challenge. We Feel Their Pain. Social Roi Can Be Daunting, But It S Also The Key To Winning Resources And Propelling Your…

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