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The Forrester Wave Social Media Management…

In Forresters 32 criteria evaluation of social media management solution providers, Forrester identified the 10 most significant ones Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce,…

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4 Strategies Manufacturers can use to Segment…

The Power of Enablement Bridging the Sales Productivity Gap showed best in class companies taking the lead in adopting new technology, including CRM, to align departments, boost customer engagement and…

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Six Ways to Get Business Value from Social…

This whitepaper defines a strategic framework for gaining business value from social software. It outlines six successful implementation strategies, each oriented around a set of business results that…

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Why E-Commerce Isnt As Daunting As You Think

More and more distributors are adding e-commerce as a business channel. Those that dont may risk their competitiveness and fall behind customers changing buying habits. While e-commerce isnt a small project,…

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ARTIFICIAL INTELLIGENCE MARKETING WHERE…

Every marketer knows that building a vendor and technology stack that enables personalized, unique, 1:1 experiences with each and every customer, has become increasingly complex. This is due to the explosion…

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Unicorn Dinosaurs How mobile is fueling…

We call companies that succeed at mobile MobileBest. These companies are financial winners, capturing outsized stock price growth: as much as 15% better than mobile laggards. In fact, companies that are…

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APP STORE OPTIMIZATION MASTERCLASS How Brand…

Brand has a significant impact on app install volume. The latest research reveals that top publishers who have large online and social footprints see 100 to 1,000 times the app install volumes of top…

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The future for cloud-based supply chain…

With this survey, this paper aimed to discover attitudes towards, and plans for the adoption of, cloud-based supply chain management solutions on a global basis by focusing on the criticality of supply…

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A global survey of attitudes and future…

This survey of senior managers and directors was conducted in four regions NorthAmerica, Europe, the Middle East and Africa (EMEA), Central and South America, and Asia-Pacific with the aim of discovering…

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4 Steps to Optimize Your Competitive Strategy…

Competing for your customer s loyalty and wallet, you need to deliver an optimized experience. You also need a separate strategy to address your competition. This white paper discusses four central pain…

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